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May 5, 2020

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Keeping it real: authenticity reigns supreme in our C-19 landscape

HaystacBy Nadia SamatMay 5, 2020

Us agency folk love to overuse a word. We did it to influence/r, we overcooked disruption and we are in the midst of killing pivot in these C-19 times. I am not saying we will stop; all these descriptors have merit and I avidly use them on a day to day basis, but when you…

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